The Mind of the Market

The Mind of the Market

Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about money

How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening… (more)

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Publisher: Henry Holt and Co. (December 26, 2007)

Collection: Times Books

Language: English


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