The Tanning of America

The Tanning of America

The businessmarketing genius at the forefront of today's entertainment marketing revolutionhelps corporate America get hip to today's new consumer--the tan generation.

When Fortune 500 companies need to reenergize or reinvent alagging brand, they call Steve Stoute. In addition to marrying cultural iconswith blue-chip marketers, Stoute has helped identify and activate a newgeneration of consumers. He traces how the "tanning" phenomenon raised ageneration of black,… (more)

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Book Details  


Publisher: Urban Audiobooks (April 15, 2014)

Duration: 109:20 hours

File size: 1 GB

Language: English


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