A Branded World

A Branded World

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s… (more)

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Book Details  


Publisher: Blackstone Publishing (June 26, 2005)

Duration: 48:20 hours

File size: 584 MB

Language: English


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