When Buyers Say No

When Buyers Say No

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.

It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention… (more)

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Book Details  


Publisher: Business Plus (April 01, 2014)

Parent ISBN: 9781455550593

Duration: 8:0 hours

Language: English


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