Wild Company: The Untold Story of Banana Republic

Wild Company: The Untold Story of Banana Republic

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation… (more)

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Book Details  


Publisher: Simon & Schuster (October 02, 2012)

Collection: Simon & Schuster

Parent ISBN: 9781451683509

Page count: 224 pages

File size: 7.4 MB

Language: English


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