Creatures of Politics: Media, Message, and the American Presidency

Creatures of Politics: Media, Message, and the American Presidency

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft… (more)

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Book Details  


Publisher: Indiana University Press (September 12, 2012)

Parent ISBN: 9780253007452

Page count: 284 pages

Language: English


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