Wine Sales and Distribution

Wine Sales and Distribution

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way.

Based on the authors’ over six decades of combined research,… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (June 13, 2019)

Page count: 208 pages

Language: English


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