Blue Ocean Classics

Blue Ocean Classics

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value.

In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously… (more)

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Book Details  


Publisher: Harvard Business Review Press (July 16, 2019)

Page count: 144 pages

Language: English


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