Connected Strategy

Connected Strategy

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.

There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic… (more)

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Book Details  


Publisher: Harvard Business Review Press (April 30, 2019)

Page count: 288 pages

Language: English


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