Accessing the Media

Accessing the Media

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage… (more)

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Book Details  


Publisher: Skyhorse (May 15, 2018)

Collection: Skyhorse

Page count: 176 pages

Language: English


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