Branding the Man

Branding the Man

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men's retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers,… (more)

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Book Details  


Publisher: Allworth (February 16, 2010)

Parent ISBN: 9781581156638

Page count: 224 pages

File size: 1 MB

Language: English


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