Rebuilding the Brand

Rebuilding the Brand

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandardof both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.

By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to… (more)

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EPUB icon EPUB, Streaming icon Streaming loans, 2 years, 1 at a time


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Total Loans Concurent Loans Lifetime Maximum lending period
loans 1 loans 2 years 59 days

Streaming

Streaming mode Nombre d'utilisateurs simultanés
In-situ 1

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Protection Number of Devices Copy/Paste Print
DRM 6 loans Unlimited Unlimited

Book Details  


Publisher: Allworth (October 08, 2013)

Parent ISBN: 9781621534259

Page count: 128 pages

Language: English


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