The Social Impact of Advertising

The Social Impact of Advertising

Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars.

A play on David Ogilvy’s legendary Confessions of an Advertising Man, the text disrupts the creative guru’s account with a highly accessible… (more)

Available Offer  


EPUB icon EPUB Unlimited, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
Unlimited 1 loans Unlimited 59 days

Protection

Protection Number of Devices Copy/Paste Print
ACS4 6 loans false false

Book Details  


Publisher: Rowman & Littlefield Publishers (September 14, 2018)

Page count: 312 pages

Language: English


Look for similar items  


>
>
>
>
>
>