Social Media Strategy

Social Media Strategy

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (July 09, 2018)

Page count: 376 pages

Language: English


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