Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising

Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising

Reducing health disparities by increasing access to health information is a national health policy priority. Evidence exists that direct-to-consumer pharmaceutical advertising (DTCA) is effective in educating consumers about health issues. However, racial disparities exist in such advertising. In 2009, the Food and Drug Administration (FDA) issued a report that included recommendations for enhancing the ability of DTCA to reach disadvantaged populations, including… (more)

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Book Details  


Publisher: Lexington Books (August 31, 2018)

Page count: 140 pages

Language: English


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