Social Media

Social Media

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;

– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;

– discussions on appropriate use of social… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (August 01, 2018)

Page count: 244 pages

Language: English


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