American Enterprise in Foreign Markets

American Enterprise in Foreign Markets

In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory.

Describing how both sales organizations evolved in Russia, Carstensen relates their development… (more)

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Book Details  


Publisher: The University of North Carolina Press (June 15, 2018)

Page count: 300 pages

Language: English


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