The Audience and Business of YouTube and Online Videos

The Audience and Business of YouTube and Online Videos

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos,… (more)

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Book Details  


Publisher: Lexington Books (June 06, 2018)

Collection: Lexington Studies in Communication and Storytelling

Page count: 230 pages

Language: English


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