A Practical Guide to Fundraising for Small Museums

A Practical Guide to Fundraising for Small Museums

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (March 27, 2018)

Page count: 161 pages

Language: English


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