Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted… (more)

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Book Details  


Publisher: Lexington Books (April 30, 2018)

Collection: Lexington Studies in Health Communication

Page count: 186 pages

Language: English


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