Nation Branding in Modern History

Nation Branding in Modern History

A relatively recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries,… (more)

Available Offer  


EPUB icon EPUB Unlimited, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
Unlimited 1 loans Unlimited 59 days

Protection

Protection Number of Devices Copy/Paste Print
ACS4 6 loans false false

Book Details  


Publisher: Berghahn Books (August 01, 2018)

Collection: Explorations in Culture and International History

Page count: 300 pages

Language: English


Look for similar items  


>
>
>
>
>
>