Branding Latin America

Branding Latin America

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically… (more)

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Book Details  


Publisher: Lexington Books (February 15, 2018)

Page count: 258 pages

Language: English


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