Pop City

Pop City

Pop City examines the use of Korean television dramas and K-Pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that the marketing of K-Pop and Korean dramatic television mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and… (more)

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Book Details  


Publisher: Cornell University Press (December 15, 2018)

Page count: 252 pages

Language: English


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