Contrarian Branding

Contrarian Branding

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface.… (more)

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Book Details  


Publisher: BIS Publishers (February 06, 2018)

Page count: 192 pages

Language: English


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