Marketing and Promoting Your Business

Marketing and Promoting Your Business

Effective marketing is essential for small business success. Marketing, simply defined, is ‘giving people what they want profitably’. This means designing a business offer that satisfies your customers to make sales. Satisfied customers return and refer others to your business.

Marketing and Promoting Your Business, Second Edition, describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers… (more)

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Book Details  


Publisher: Mirabel Publishing (December 01, 2017)

Page count: 240 pages

Language: English


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