Behavioural Economics

Behavioural Economics

Graham Mallard introduces the topic of behav-ioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses. He begins by tracing the evolution of the field – from Adam Smith’s moral sentiments to the work of Daniel Kahneman and Richard Thaler today – before showing how behavioural economics has advanced our understanding of human preferences, the mental processes involved in decision-making, and… (more)

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Book Details  


Publisher: Agenda Publishing (July 27, 2017)

Language: English


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