Chinese Culture in a Cross-Cultural Comparison

Chinese Culture in a Cross-Cultural Comparison

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissen (May 13, 2014)

Collection: Freiberger Beitraege zur interkulturellen und Wirtschaftskommunikation

Parent ISBN: 9783631611609

Page count: 567 pages

Language: English


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