EDLP versus Hi-Lo Pricing Strategies in Retailing

EDLP versus Hi-Lo Pricing Strategies in Retailing

Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften (April 01, 2014)

Collection: Schriften zu Marketing und Handel

Parent ISBN: 9783631643570

Page count: 127 pages

Language: English


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