Price Elasticity

Price Elasticity

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften (October 16, 2014)

Collection: Schriften zu Marketing und Handel

Parent ISBN: 9783631647059

Page count: 185 pages

Language: English


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