Politicizing Consumer Choice

Politicizing Consumer Choice

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissen (December 23, 2014)

Parent ISBN: 9783631654750

Language: English


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