The Trademark Paradox

The Trademark Paradox

Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection,… (more)

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Book Details  


Publisher: Peter Lang GmbH, Internationaler Verlag der Wissen (February 19, 2015)

Collection: Schriften zum Medien-, Urheber- und Wirtschaftsrecht

Parent ISBN: 9783631656433

Page count: 466 pages

Language: English


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