An Introduction to Visual Communication

An Introduction to Visual Communication

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy,… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (July 10, 2017)

Collection: Visual Communication

Parent ISBN: 9781433142031

Page count: 288 pages

Language: English


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