New Media and Public Relations—Third Edition

New Media and Public Relations—Third Edition

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas,… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (July 28, 2017)

Parent ISBN: 9781433132735

Page count: 336 pages

Language: English


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