Branding as Communication

Branding as Communication

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (June 06, 2017)

Collection: Visual Communication

Parent ISBN: 9781433128035

Page count: 204 pages

Language: English


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