Dynamics of International Advertising

Dynamics of International Advertising

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies,… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (August 14, 2017)

Parent ISBN: 9781433127595

Page count: 354 pages

Language: English


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