Coming out of the Closet

Coming out of the Closet

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community’s experiences with strategic communications efforts.… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (December 09, 2014)

Parent ISBN: 9781433119491

Page count: 280 pages

Language: English


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