Lifestyle Drugs and the Neoliberal Family

Lifestyle Drugs and the Neoliberal Family

Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (October 01, 2010)

Collection: Popular Culture and Everyday Life

Parent ISBN: 9781433110443

Page count: 197 pages

Language: English


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