Strategic Planning for Public Relations

Strategic Planning for Public Relations

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (May 01, 2013)

Parent ISBN: 9781433120916

Page count: 254 pages

Language: English


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