Visualizing Culture

Visualizing Culture

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (June 01, 2013)

Collection: Visual Communication

Parent ISBN: 9781433122231

Language: English


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