Cross-Media Promotion

Cross-Media Promotion

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.

Incorporating… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (July 20, 2015)

Parent ISBN: 9781433101373

Language: English


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