Neo-PR

Neo-PR

Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (February 18, 2016)

Parent ISBN: 9781433125348

Page count: 135 pages

Language: English


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