Measuring the Impact of Social Media on Business Profit & Success

Measuring the Impact of Social Media on Business Profit & Success

An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (February 18, 2016)

Parent ISBN: 9781433125782

Page count: 170 pages

Language: English


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