The ESPN Effect

The ESPN Effect

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN – along with its sister networks – has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company’s branded content has… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (July 20, 2015)

Parent ISBN: 9781433126000

Page count: 333 pages

Language: English


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