Entertainment Public Relations

Entertainment Public Relations

Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production,… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (July 28, 2016)

Parent ISBN: 9781433130540

Page count: 316 pages

Language: English


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