News for a Mobile-First Consumer

News for a Mobile-First Consumer

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce… (more)

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Book Details  


Publisher: Peter Lang Inc., International Academic Publishers (August 16, 2016)

Parent ISBN: 9781433128400

Page count: 272 pages

Language: English


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