The Guiding Purpose Strategy

The Guiding Purpose Strategy

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.

The Guiding Purpose Strategy is about embarking on a journey towards uncovering your deeply rooted inner Purpose, the principal element needed to create and sustain a meaningful brand that in turn leads to a successful company… (more)

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Book Details  


Publisher: Clink Street Publishing (November 30, 2017)

Page count: 198 pages

Language: English


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