The Assimilation of Yogic Religions through Pop Culture

The Assimilation of Yogic Religions through Pop Culture

The image of the meditating yogi has become a near-universal symbol for transcendent perfection used to market everything from perfume and jewelry to luxury resorts and sports cars, and popular culture has readily absorbed it along similar lines. Yet the religious traditions grounding such images are often readily abandoned or caricatured beyond recognition, or so it would seem. The essays contained in The Assimilation of Yogic Religions through Pop Culture explore… (more)

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Book Details  


Publisher: Lexington Books (October 23, 2017)

Page count: 280 pages

Language: English


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