The American Presidency and Entertainment Media

The American Presidency and Entertainment Media

The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace… (more)

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Book Details  


Publisher: Lexington Books (August 15, 2017)

Collection: Lexington Studies in Political Communication

Page count: 174 pages

Language: English


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