Ladders & Trampolines

Ladders & Trampolines

Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing. The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results.… (more)

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Book Details  


Publisher: Tracey McDonald Publishers (October 15, 2016)

Page count: 304 pages

Language: English


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