A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

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Book Details  


Publisher: Fordham University Press (December 01, 2013)

Parent ISBN: 9780823253715

Page count: 288 pages

Language: English


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